As part of my role at Healthwatch Warrington, i created digitial campaign, creating the characters, informational assets and planned, produced and edited the animations for tooth and paste. A parallel digital campaign was launched across:
•YouTube
This campaign achieved:
More than 26,000 video views and 1,000 direct clicks to oral health resources.
Healthwatch Warrington’s website also saw increased traffic, with the Oral Health page receiving 427 views, and additional resources like “Taking Care of Family’s Teeth” and “Children’s Teeth” drawing further engagement.
These videos have also been used on PED-TV in Manchester University NHS hospitals’ paediatric A&E., whose waiting rooms have a footfall of over 50,000 children per year, plus 50,000 carers and other family members.
Above are some the marketing materials i created for the project, all were very well received.